Project / Client



Friendly monsters

Putka, one of biggest Polish bakeries, challenged us with a task of creating a brand hero that would resonate with children. We didn’t want to create just another cartoon character but rather built an activation programme for families that regularly shop at Putka.


Character Design

Brand Strategy

Corporate Identity


Meet our monsters

After workshops with parents we have decided to build the programme around healthy habits, encouraging children to cook with parents, discover new flavors and make healthier food choices.

We designed and developed the origin story of three little monsters born and raised on an unknown island archipelago made of 3 islands: Exceptional Tastes, Mysterious Recipes and Unusual Fragrances.

Each month a new issue with new adventures, recipes and games is being published and distributed across the chain stores, available for free to bakery customers.