Project / Client

Putka

Challenge

BIO redefined

Most BIO products in Poland use the same dull, boring and unappetising visual language, so when one of biggest Polish bakeries approached us to develop their new line of BIO bread we knew we needed to do something about it. 

Deliverables

Brand Strategy

Packaging Desing

Corporate Identity

Solution

During workshops with eco-conscious customers we have discovered that they don’t associate themselves with washout greens, browns and leafy logotypes but rather see themselves as proud, vibrant and colorful bunch. They have been inspiration for our designers who have created bright, in-your-face, very distinguished packaging. 

Launch of products has been supported by OOH campaign with simple and straightforward message – PUTKA IS BIO. 

No need to say it has been an instant hit!